WHAT CAN THIS TRIP OFFER SPONSORS?
Movie Release(s):
Every great adventure has a great story to tell. 2010 will be the final
year of filming for “The Kimberley”. This film will encompass
5 years of expeditions to the Kimberley undertaken by the team, this includes
5 rivers that have only been paddled by the team. Footage shown in this
film includes never seen before shots from previous expeditions where
the team travelled deep into gorges never seen before by Europeans.
This film will showcase the trials and tribulations of expeditions to the
Kimberley. Expedition work in the Kimberley is arguably the most intense
and challenging of its kind. Remoteness, the extremely dangerous fauna and
heat all add to the experience.
A major goal of the film is to showcase the incredible beauty of the Kimberley
while raising awareness of issues facing it. The team will work closely
with Australian Conservation advisers to achieve this.
The filming project is designed to cover both the immediate outdoor community
audience along with the wider home viewer audience.
Website Coverage:
During the trip, updates will be posted to a live trip blog via satellite
phone updates to the website manager. Sponsor logos will be prominently
displayed (depending on sponsorship level). From previous experience daily
traffic can be expected to average around 1000 hits.
Pre- and Post-trip coverage will be present to varying degrees through
the following websites;
Outer Edge, Kayak Session, Titan Kayaks, Feed It, Kayak4Play, Cumec Magazine,
Life By Water, Teva, H2O Paddles, Kokatat, Adventure Pro, Playak and more.
Magazine Articles:
As numerous magazines are supporters of this expedition, media exposure
is already guaranteed. Each of these magazine articles will include a list
of the supporting sponsors (depending on sponsorship level) along with full
colour photos from the trip. This year the expedition has two feature articles
with Outer Edge Magazine.
Newspaper Articles:
Last years expedition into the Kimberley gained 4 newspaper articles throughout
Australia. After last year's interest and success the team will this year
approach a larger number of news papers in order to gain greater awareness
of the expedition and Kimberley area.
Radio Releases:
Last years expedition into the Kimberley gained 8 radio interviews throughout
Australia. This years expedition already has two confirmed radio interviews
with SEN radio Melbourne in partnership with Outer Edge magazine.
CLICK
HERE TO LISTEN TO LACHIE CARRACHER SPEAK ON ABC RADIO ON THE 2009 KING EDWARD
EXPEDITION
Calendar:
Produced and marketed in partnership with Save the Kimberley Foundation,
a 12 month Calendar will use images from the expedition.
Advertisements:
Access to selected full-resolution media is provided at all sponsorship
levels. Specific advertising requirements can be catered for upon request.
